Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating

Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that you think will test your hypotheses, you’re ready to prototype and test. The big questionContinue reading “Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating”