Metrics: The Good, the Bad and the Ugly – Part Three: The Good (how to measure for outcomes)

Everybody knows metrics are important for product managers. The key is using the right data to inform and influence your product decisions.

There are 3 types of data: The good, the bad, and, yes, the ugly. In this three-part series, I’ll explain each one of these, culminating in how to measure for outcomes (aka, The Good).

Metrics: The Good, the Bad and the Ugly – Part Two: The Ugly

Everybody knows metrics are important for product managers. The key is using the right data to inform and influence your product decisions.

There are 3 types of data: The good, the bad, and, yes, the ugly. In this three-part series, I’ll explain each one of these, culminating in how to measure for outcomes (aka, The Good).

Metrics: The Good, the Bad and the Ugly – Part One: The Bad

Everybody knows metrics are important for product managers. The key is using the right data to inform and influence your product decisions.

There are 3 types of data: The good, the bad, and, yes, the ugly. In this three-part series, I’ll explain each one of these, culminating in how to measure for outcomes (aka, The Good).

Top 10 Frightfully Scary Product Manager Nightmares

Halloween is just around the corner. I love watching scary movies this time of year, especially the original Halloween movie starring Jamie Lee Curtis. There are so many scary movies to choose from, I usually watch one almost every night during October… which always leads to nightmares. This got me thinking… what are the topContinue reading “Top 10 Frightfully Scary Product Manager Nightmares”

Launch Your Career as a Product Manager

If you want to become a product manager, I encourage you to treat your career just like you would a product. Start thinking (and acting!) like a product manager by continuously assessing, improving and measuring all of the different aspects of getting a job.

5-day Resume Challenge: How to make time to work on your resume when you’re too busy

I’ve created a 5 day challenge that will help you manage your time and create your resume quickly and easily so that you can be prepared for new opportunities when they arise.

Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating

Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that you think will test your hypotheses, you’re ready to prototype and test. The big questionContinue reading “Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating”

Everything You Need to Know about Product Discovery – Part Three: Ideation in 8 Steps

Everything You Need to Know about Product Discovery. This week, it’s all about hypothesizing. #prodmgmt #productdiscovery #leanstartup #ux

Everything You Need to Know about Product Discovery – Part Two: Hypothesize

Last week, I talked about empathizing with your users and customers. If you’ve just stumbled onto this article, you may want to read the first article in this four-part series on product discovery. It’s the most important step in this process and one that a lot of product teams overlook. In this second of myContinue reading “Everything You Need to Know about Product Discovery – Part Two: Hypothesize”

Everything You Need to Know About Product Discovery: Part One

Product discovery is my favorite product management activity! I love every aspect of it and think it’s the best process for figuring out the right products and features to build. If you’re not familiar with product discovery, or simply looking for inspiration to up your own discovery game, this 4-part series is for you. ForContinue reading “Everything You Need to Know About Product Discovery: Part One”

How to build products like the Intuit product team

Intuit was (and continues to be) renowned for its product creation processes that are deeply rooted in understanding their customers. Their “Follow Me Home” program has been replicated by many other product teams since it was created decades ago by founder Scott Cook. Since then, Intuit has established one of the best product management organizationsContinue reading “How to build products like the Intuit product team”

The secret tricks I used to get a job as a product manager

I became a Product Manager almost 25 years ago when most companies didn’t even have that role. I knew I wanted to be in ‘product’ and ended up negotiating my way in, transitioning from a role in marketing. What did I do up until this time that set me up to eventually become a product manager?Continue reading “The secret tricks I used to get a job as a product manager”

How to crush the first 90 days as a new product manager

As an active participant in several online communities for product managers, one of the questions frequently asked is “How can I prepare to succeed in my new role as a product manager?” I always respond by recommending this book, The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by MichaelContinue reading “How to crush the first 90 days as a new product manager”

The 3 things you must do to get a job in product management

Whether you’re just starting out or looking for a new role, there are 3 things you absolutely must do to get a job in product management. Getting a job in product management is hard enough as it is. Improve your chances at landing that dream job by doing the three things I’ve outlined below. 1.Continue reading “The 3 things you must do to get a job in product management”

How to use surveys, interviews, and screeners to better understand your target customer

Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a good idea.  To avoid building something people don’t want, you have to talk to your target customer. Gathering customer insights is something every product manager should beContinue reading “How to use surveys, interviews, and screeners to better understand your target customer”

What do Tom Brady and Oprah have in common with product managers?

The key to winning is to lead your team to focus on the right solution for the first opportunity you need to deliver before moving on to the second one, and the third one and so on. Prioritize and focus on incremental activities that put you closer to your goal.