Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating

Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that you think will test your hypotheses, you’re ready to prototype and test. The big questionContinue reading “Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating”

Everything You Need to Know about Product Discovery – Part Three: Ideation in 8 Steps

Everything You Need to Know about Product Discovery. This week, it’s all about hypothesizing. #prodmgmt #productdiscovery #leanstartup #ux

Everything You Need to Know about Product Discovery – Part Two: Hypothesize

Last week, I talked about empathizing with your users and customers. If you’ve just stumbled onto this article, you may want to read the first article in this four-part series on product discovery. It’s the most important step in this process and one that a lot of product teams overlook. In this second of myContinue reading “Everything You Need to Know about Product Discovery – Part Two: Hypothesize”