Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating

Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that you think will test your hypotheses, you’re ready to prototype and test. The big questionContinue reading “Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating”

Everything You Need to Know about Product Discovery – Part Three: Ideation in 8 Steps

Everything You Need to Know about Product Discovery. This week, it’s all about hypothesizing. #prodmgmt #productdiscovery #leanstartup #ux

Everything You Need to Know about Product Discovery – Part Two: Hypothesize

Last week, I talked about empathizing with your users and customers. If you’ve just stumbled onto this article, you may want to read the first article in this four-part series on product discovery. It’s the most important step in this process and one that a lot of product teams overlook. In this second of myContinue reading “Everything You Need to Know about Product Discovery – Part Two: Hypothesize”

Everything You Need to Know About Product Discovery: Part One

Product discovery is my favorite product management activity! I love every aspect of it and think it’s the best process for figuring out the right products and features to build. If you’re not familiar with product discovery, or simply looking for inspiration to up your own discovery game, this 4-part series is for you. ForContinue reading “Everything You Need to Know About Product Discovery: Part One”

How to build products like the Intuit product team

Intuit was (and continues to be) renowned for its product creation processes that are deeply rooted in understanding their customers. Their “Follow Me Home” program has been replicated by many other product teams since it was created decades ago by founder Scott Cook. Since then, Intuit has established one of the best product management organizationsContinue reading “How to build products like the Intuit product team”

How to crush the first 90 days as a new product manager

As an active participant in several online communities for product managers, one of the questions frequently asked is “How can I prepare to succeed in my new role as a product manager?” I always respond by recommending this book, The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by MichaelContinue reading “How to crush the first 90 days as a new product manager”

How to use surveys, interviews, and screeners to better understand your target customer

Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a good idea.  To avoid building something people don’t want, you have to talk to your target customer. Gathering customer insights is something every product manager should beContinue reading “How to use surveys, interviews, and screeners to better understand your target customer”