Everything You Need to Know About Product Discovery: Part One

Product discovery is my favorite product management activity! I love every aspect of it and think it’s the best process for figuring out the right products and features to build. If you’re not familiar with product discovery, or simply looking for inspiration to up your own discovery game, this 4-part series is for you. ForContinue reading “Everything You Need to Know About Product Discovery: Part One”

How to use surveys, interviews, and screeners to better understand your target customer

Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a good idea.  To avoid building something people don’t want, you have to talk to your target customer. Gathering customer insights is something every product manager should beContinue reading “How to use surveys, interviews, and screeners to better understand your target customer”