UPDATED AT 12:15 PM PACIFIC TIME, 2/4/20 I had no idea when I wrote this article that I would wake up to the #IowaCaucusDisaster. What a shame the people who developed the app used didn’t have a chance to read this. I had coffee recently with someone who works in academia and is deeply connectedContinue reading “Why Products Fail and the One Thing Product Managers Can Do to Avoid It”
Everybody knows metrics are important for product managers. The key is using the right data to inform and influence your product decisions.
There are 3 types of data: The good, the bad, and, yes, the ugly. In this three-part series, I’ll explain each one of these, culminating in how to measure for outcomes (aka, The Good).
Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that you think will test your hypotheses, you’re ready to prototype and test. The big questionContinue reading “Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating”