Build Better Products

Do you have happy customers using your product, but you’re not sure how to evolve your products to make more money?

I can help.

Drawing on my 20+ years of product management experience, I can help you discover the right products to build using techniques that enable you to achieve product-market fit in a way that scales.

I’m passionate about helping companies identify great products to build that grow their business. I practice a design thinking approach that is outcome focused and delivers results.

Schedule a free 20-minute consultation to learn more about how to get unstuck and start scaling your business.

I can help you:

Dramatically increase your revenue

Many companies are so focused on short-term deliverables that they fail to establish a solid strategy that serves as a north star for the rest of the entire company. If you are struggling to figure out which direction to take your company, I can help you define a strategic plan and product roadmap that delivers value for your customers. By increasing the value you deliver, you will increase your revenue.

Define and build better products

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Do you struggle to decide which features to implement or what to do with the huge backlog of bugs and enhancement requests that have built up over time? Have you brought a product to market but don’t know if you should expand it or build something new to grow your business?

At the foundation of any successful software development effort is an effective “Discovery” process. This discovery process de-risks your software investment by ensuring we build a solution that actually satisfies your customers’ needs and solves their problems.

I will teach with you and your product team how to create a customer journey map that allows you to better understand your customers’ needs, identify opportunities for innovation and build better products.

Optimize your product team to build better products

Whether you’re in the throes of a big project, starting a company, or leading a turnaround, it’s easy to feel lost, anxious, and alone. When you’re moving fast, it’s easy to end up with a roadmap that’s just a list of features or dev teams that aren’t innovating because they’re too busy fixing bugs and dealing with technical debt. I conduct assessments that help your product team deliver better products. I’ll dig into areas such as organizational structure, what processes you use for developing software, how product decisions are made, and more. Learn more.

Want to learn more or just connect? Get in touch by email.

Here’s what others have said about working with me

“I learned how to conquer interviews. Joni is patient and offers a lot of experience as a product manager. “


“Joni has helped me develop new ways of looking at issues. I enjoy the opportunity to discuss current challenges with Joni and take away actionable items.”


“I benefitted by learning directly from someone who has been a hiring manager as well as a senior product manager. It was very valuable when she helped me with the hiring process.”


“We brought in Joni right at a time when we were stuck. We had a vision of where we wanted to go and lots of great ideas but had no structure or process for getting those ideas into actionable steps. Joni led us through a series of workshops where we were able to organize andContinue reading “Nathan Kelly, CEO of Adero”

Nathan Kelly, CEO of Adero

I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different SW related projects. It was clear from the start that Joni’s combination of business smarts,Continue reading “Raja Subramoni”

Raja Subramoni

Resume Revamp Testimonial “I was amazed by the fast turnaround time and the relevance of the tips that were provided. There were areas in my resume that required improvement, which were not obvious to me, so the critique has definitely improved the quality of my resume. Highly recommended!”


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