How to use surveys, interviews, and screeners to better understand your target customer

Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a good idea. 

To avoid building something people don’t want, you have to talk to your target customer. Gathering customer insights is something every product manager should be doing every week, if not every day. 

Want to learn more about the techniques you can use to better understand your customers? Check out this presentation by Jay Clouse

Jay provides dozens of tips and tricks you can use to write better surveys, including identifying the goals and outcomes you want to achieve with the data collected from your survey before you even get started writing a single question. 

Of the customer interview questions he provides, this one is my favorite: 

“If you had a magic wand and could solve your top 3 problems, what would you do differently?”

Understanding your customers is the first step in the product discovery process. I’ll be writing a series of articles about product discovery in a few week, so stay tuned for that! 

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